Posted: Wed Aug 02, 2006 4:09 am Post subject: Roundtable 3 - Introducttion
Few areas of the web have drawn more participants than online health resources. Topic areas include: 1) online health advice and diagnostic tools.
2) online support groups. 3) online referral and review of health care professionals. 4) other topics?
Posted: Thu Aug 10, 2006 4:08 pm Post subject: Using internet-delivered health information offline
To me, what is most interesting and important about online health information is the way its ubiquity influences contemporary professional-client relationships.
A colleague (Lei Jin) and I looked at the capacity of those who accessed medical information via the web to influence their physician's decisions. We looked at approximately 12,000 physicians, and the same number of patients, and found influence was contingent on the organizational setting of the physician and their perceptions of competition from other physicians. Large settings (i.e.lots of collegial support) and high concern for competition (i.e. fear patients might go elsewhere) led to more aquiesence.
Interestingly, the concern for competition was not associated with geographic concentration of physicians, suggesting that pats may bring in the findings, and signal in their interactions that they are consulting other sources of medical information...
Anyone doing this research? Would be very interesting to see what happens to internet-delivered health information post-download...
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